9/16/2023 0 Comments Vibe appAn app that can truly transport its user out of their current environment, to states of deep relaxation and focus. Our main goal for VIBE is to create a mobile experience that is just as immersive and impactful. Now - they have a form of the dome that fits into the palm of their hand. They fell in love with the idea of a personalized musical intervention as an alternative aid for feelings of stress and anxiety. Many of our app users and early beta testers were first captivated by the dome experience. Bringing this experience to people on a global level is a huge exhibition opportunity, but also the ultimate design challenge.Ĭoming from the curatorial space has its advantages. With the app, we’re able to reach users from around the world, unrestricted by physical barriers of time and space - unlike the dome. An experience that can be accessed by anyone who needs it - anytime and anywhere. To truly disrupt the mental health space, we need to create an instantaneously available intervention. Traditional therapy methods require extensive commitments of time and money that many are unable to invest. For the portion of the population that lives in remote areas, or in the low to mid-income bracket, there are huge barriers to healthcare. One in two Canadians will have experienced a mental health challenge by the time they turn 40. Now we know there’s people halfway across the world who are using the app, which is huge.” But I did use apps, and I know apps are affordable and available. I never went to galleries I never went to these spaces because I couldn’t afford to. Thinking back on the most challenging phase of his mental health, Aaron says, “This is the solution I never had. Privacy and accessibility are two lenses that we’re continually looking at form and function through,” says CEO and co-founder Zach McMahon. “We think about accessibility as core to our product design. Our core goal was always finding innovative solutions to the question: how can music truly disrupt mental health? And the key factor to that? Accessibility. Although the dome created a tremendous audiovisual spectacle, it wasn’t the end goal for LUCID. They felt an immediate sense of relief and relaxation that they’d never experienced before. The feedback from installation-goers was immensely positive. Combining light and sound therapy, he created the immersive and interactive multi-sensory dome titled ‘LUCID’. Inspired by his own journey with mental health, Aaron focussed in on ways that music could help remedy psychological distress. What started off as his undergraduate thesis project at Ryerson University quickly gained traction, and went on to exhibit around Toronto in spaces such as the Museum of Contemporary Art and Artscape Daniel’s Launchpad. “We were known as the dome people for a while,” says CTO and co-founder Aaron Labbé of the physical installation which garnered the company significant media and public attention. One that changed colours from within, playing music that reacted in real-time to a person’s heart rate and brain waves. Funny enough, many of our users are likely unaware that its algorithm was once housed within a translucent geometric dome. Since we released our iOS app VIBE: Calm, Focus, Sleep we’ve been encompassed by code sprints, user research, digital marketing and other daily activities of a tech startup. Yet this unconventional backstory gives meaning to the work we do at LUCID. How often can a tech startup say they began as an interactive art installation? Perhaps not many.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |